When did everyone start podcasting, blogging, writing books, or selling online courses? It’s getting ridiculous. Everyone’s a motivational speaker now too. Just picture guys in their 30s and 40s with beards, wearing gingham shirts untucked or black t shirts (they’re not mainstream dude!) drinking Kombucha tea and talking about growth hacking, Brazilian Jiu Jitsu, meditation, or Stoic Philosophy.
Enough already guys, it's making me sick.
We get it. You’re not only physically healthy, but also emotionally and spiritually in tune with the universe. You’re financially independent. You’re awesome.
I can spot these guys in a crowd. They all look the same. Maybe they have a copy of a Gary Vee or Tim Ferris book under their arm. That’s a dead give away. They also never to appear to be working.
Maybe I’m just jealous. I haven’t hacked my way to financial freedom yet.
I call them brotivational speakers. They’re always yelling that all you need to do to become as successful as them is to “hustle more” or “hack your way to success.”
Actually that would be my book title: Hack Your Way To Success: How To Change Your Life, One Hack At A Time. That’s a guaranteed best seller.
Can’t you guys just entertain me or educate me, without trying to sell me something? If you’ve built a successful marketing business, retail store, or whatever your claim to fame is, why do you keep asking for my money?
I don’t want to buy your stupid online course, your book, or pay to hear you speak. Just write me an entertaining article or make me laugh.
More and more people are advising me to go this route:
"Just create an online course about influencer marketing Tom. Write a book. You are starting to get a following, so it’s time to start selling them something.”
I’ve been thinking about this a lot for the last couple of weeks.
I’m a paid contributor at Forbes and I write five articles a month. I mostly cover influencer marketing. This is my side hustle. I’ve got a “real job” that pays me very well and allows me to live a great life.
I enjoy the writing thing, and people seem to like it, so I’ve been exploring how to make this a full time gig.
Now being a full time journalist ain’t the answer for me. I live in LA and my mortgage is big enough to choke a horse, so writing full time or freelancing isn't the answer because there’s not enough money in it.
That’s why everyone (aka the brotivators) is telling me start growth hacking my business. Write books, host podcasts, get email subscribers, sell them a bunch of shit, make a ton of money and hang out with them and drink Bulletproof Coffee.
Hey guys, you know what? I’m gonna pass.
Hey reader, I don’t want your money.
I just appreciate you’re actually reading something that I just dreamt up in my head this morning.
So, I’m not gonna sell you shit! So you won’t see any cool Tom Ward hoodies on my site. You’ll never hear me say, “Merch link in bio, bro.”
You’re not going to see affiliate ads on my homepage.
There aren’t going to be pop ups advertising my new book or promoting my speaking tours.
Who would even want to hear me speak anyway? I don’t have anything figured out.
I just like to write things and interview people.
So take that Tim Ferris and Gary Vee and all your cronies out there. I might have to work more than four hour workweeks but I’ll never ask my audience to pay my bills: I’ve already got that figured out.
So, if you like what I write and want more articles, subscribe. If not, no biggie. I’m not trying to hack my email list anyway.